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👋🏽 Hi! I’m Raquel, and this is my founder story.

👋🏽 Hi! I’m Raquel, and this is my founder story.

Today marks FOUR years of my role as full-time CEO of Alpine Parrot 🎉 While I’ve told my story on quite a few podcasts and articles, I don’t know that...
2023 Recap: Ups, Downs, and All Arounds!

2023 Recap: Ups, Downs, and All Arounds!

Happy New Year! 🎉 We hope you had a restful holiday, and that you’re preparing yourself for 2024! For Alpine Parrot, 2023 was like every other year: up, down, and...
Say Hello to Spring 2024

Say Hello to Spring 2024

We teased it in our last State of the Apparel. We’ve been hinting about it on our social channels. And now, it’s finally here: our Spring 2024 lineup, featuring two new...
State of the Apparel: 2024 is Coming Soon!

State of the Apparel: 2024 is Coming Soon!

  Hi friends! Almost exactly one year ago, we shared our last ever State of the Pants. The launch of our Bristlecone Flannel meant that we were no longer strictly...
2023 Alpine Parrot Summer Meet Ups

2023 Alpine Parrot Summer Meet Ups

Hi Friends! We’re super excited to share that our founder, Raquel Vélez, is going on a summer road trip and wants to meet up with members of the Alpine Parrot community! If...
We're Diving into "Retail Month"

We're Diving into "Retail Month"

Outdoor enthusiasts in bigger bodies want to buy clothes for their activities. Outdoor retailers want to help folks get outside, providing them with the gear they need to be safe...
Reflections During Pride Month

Reflections During Pride Month

It’s June, which undoubtedly means you’re seeing a lot of rainbow colors in stores, on social media, and all sorts of other places.  Since day 1 here at Alpine Parrot...
Hiking Devils Tower National Monument

Hiking Devils Tower National Monument

Most people are familiar with Devils Tower thanks to Close Encounters of the Third Kind, the cult classic movie from the late 1970s. If it’s not ringing any bells, the...
Reno, NV Fit Testing and Pop Up Event

Reno, NV Fit Testing and Pop Up Event

On April 29, 2023, from 12pm-3pm PT, Alpine Parrot will be at Far Out in Reno, Nevada! 🎉 Fit Testing - Sign Up Now! Want to help us make great...
Our Mission and Values

Our Mission and Values

Almost two years ago, I shared our original vision and mission statement. Since then, our team has grown and the company has evolved (for the better!) and we've pulled together an...
Meet the Trail Team: Talisa

Meet the Trail Team: Talisa

If you follow Alpine Parrot on Instagram, you've probably already noticed—we have an amazing group of people we've started working with, called the Alpine Parrot Trail Team. (And if you...
Year in Review: 2022

Year in Review: 2022

If I had to sum 2022 up as a list of emoji, it would look like this (in no particular order): 😅 😃 😂 😩 😖 There were ups, there...