The Short End of a Long Stick - Q&A
This is the conclusion of a multi-part post in which I’m pulling the curtain back to share a raw, behind-the-scenes look at one of the many ways in which small...
The Short End of a Long Stick - Part Two
This is the second part of a multi-part post in which I’m pulling the curtain back to share a raw, behind-the-scenes look at one of the many ways in which...
The Short End of a Long Stick - Part One
There’s a lot to love about being an entrepreneur and small business owner: you can set your own schedule, prioritize your own tasks, work on the things that matter to...
Minimums in Production
In previous posts, I’ve talked a bit about minimums (particularly Minimum Order Quantities, or MOQs) - but today I’d like to examine them a bit more. MOQs are like Batch...
Just another delay in the life of an apparel company
Let’s spend a few weeks diving into the logistics of making apparel, hopefully providing some perspective on how intricate and - frankly slow - the process is, especially for smaller...
Alpine Parrot Turns Five
On June 19, 2019, I registered Alpine Parrot LLC in the State of California. At the time, I was just excited to start something new - I had started a...
Production timelines for the uninitiated
Over the next few weeks, I’ll be sharing some insights into the logistics of making apparel, hopefully providing some perspective on how intricate and - frankly slow - the process...
Perfect is the enemy of the pretty darn great
I admit it: I’m a perfectionist. Few things please me as much as perfectly aligned corners or level pictures on the wall. (Or rather, few things annoy me more than...
The Power of Reviews
Before I buy anything, I do my research. Especially if it’s online, I spend an exceptional amount of time reading reviews, both long-form and short. Knowing how others have engaged...
Accessibility is for everyone
A couple of weeks ago, I sprained my wrist. How I did it is rather silly - in an attempt to avoid my reactive dog interacting with an off leash...
The Gnarly Retail Cycle of Outdoor Apparel for Bigger Bodies: Part Two
The outdoor industry has, to date, done a terrible job of catering to bigger bodies. It’s extremely disappointing when 68% of American women wear sizes 14+ but less than 20%...
The Gnarly Retail Cycle of Outdoor Apparel for Bigger Bodies: Part One
The outdoor industry has, to date, done a terrible job of catering to bigger bodies. It’s extremely disappointing when 68% of American women wear sizes 14+ but less than 20%...