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Alpine Parrot Turns Five

Alpine Parrot Turns Five

On June 19, 2019, I registered Alpine Parrot LLC in the State of California. At the time, I was just excited to start something new - I had started a...
Production timelines for the uninitiated

Production timelines for the uninitiated

Over the next few weeks, I’ll be sharing some insights into the logistics of making apparel, hopefully providing some perspective on how intricate and - frankly slow - the process...
Perfect is the enemy of the pretty darn great

Perfect is the enemy of the pretty darn great

I admit it: I’m a perfectionist. Few things please me as much as perfectly aligned corners or level pictures on the wall. (Or rather, few things annoy me more than...
The Power of Reviews

The Power of Reviews

Before I buy anything, I do my research. Especially if it’s online, I spend an exceptional amount of time reading reviews, both long-form and short. Knowing how others have engaged...
Accessibility is for everyone

Accessibility is for everyone

A couple of weeks ago, I sprained my wrist. How I did it is rather silly - in an attempt to avoid my reactive dog interacting with an off leash...
The Gnarly Retail Cycle of Outdoor Apparel for Bigger Bodies: Part Two

The Gnarly Retail Cycle of Outdoor Apparel for Bigger Bodies: Part Two

The outdoor industry has, to date, done a terrible job of catering to bigger bodies. It’s extremely disappointing when 68% of American women wear sizes 14+ but less than 20%...
The Gnarly Retail Cycle of Outdoor Apparel for Bigger Bodies: Part One

The Gnarly Retail Cycle of Outdoor Apparel for Bigger Bodies: Part One

The outdoor industry has, to date, done a terrible job of catering to bigger bodies. It’s extremely disappointing when 68% of American women wear sizes 14+ but less than 20%...
Hate shopping in stores? You’re not alone.

Hate shopping in stores? You’re not alone.

Last year, I ran a series of roundtable discussions with members of the Alpine Parrot community to understand why there was such a massive disconnect between retailers (who seem to...
What does sustainability mean, anyway?

What does sustainability mean, anyway?

Last year, we celebrated Earth Day with the launch of our Discontinued Stock, where anyone can get past-season items for lower prices than current-season items. It was a huge hit,...
When things don’t always go as planned

When things don’t always go as planned

Last week, I shared that my friend Kristine and I were embarking on a grand, 3 day, 30-mile adventure on the Ohlone Wilderness Trail between Livermore and Fremont, California. We...
Training hike at Lake Del Valle

First Backpacking Trip of 2024!

By the time you read this, I will have just returned from my first backpacking trip of the year 🎉 My backpacking bestie and I are taking on the Ohlone...
Can robots sew clothes?

Can robots sew clothes?

Last week, I wrote about the true cost of apparel, and why good, high-quality outdoor apparel can be so expensive. It was already pretty long, but there was something I...