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When things don’t always go as planned

When things don’t always go as planned

Last week, I shared that my friend Kristine and I were embarking on a grand, 3 day, 30-mile adventure on the Ohlone Wilderness Trail between Livermore and Fremont, California. We...
Training hike at Lake Del Valle

First Backpacking Trip of 2024!

By the time you read this, I will have just returned from my first backpacking trip of the year 🎉 My backpacking bestie and I are taking on the Ohlone...
Can robots sew clothes?

Can robots sew clothes?

Last week, I wrote about the true cost of apparel, and why good, high-quality outdoor apparel can be so expensive. It was already pretty long, but there was something I...
Why Does Outdoor Gear Cost So Much? A Peek Behind the Scenes

Why Does Outdoor Gear Cost So Much? A Peek Behind the Scenes

Let’s be honest: outdoor apparel is expensive. But does it have to be? Today we’re diving into the why behind the cost of outdoor apparel, and what to consider next...
Beyond the Size Chart: Tips for Feeling Your Best in Your Own Clothes

Beyond the Size Chart: Tips for Feeling Your Best in Your Own Clothes

Now that we've explained how size charts are made and why it's okay that size charts are so inconsistent across brands, what can YOU do to find happiness when shopping? It...
Why aren't size charts the same across brands?

Why aren't size charts the same across brands?

This is the second in a series of posts about the reality behind size charts: how they're created, why they're never the same, and what you - as a wearer...
How are size charts created?

How are size charts created?

Let's be honest: size charts are infuriating. Every brand is different, but why?

This is part one of a series on the reality behind size charts: how they're created, why they're never the same, and what you - as a wearer of clothing - can do about the gross disparity of sizing in apparel.

👋🏽 Hi! I’m Raquel, and this is my founder story.

👋🏽 Hi! I’m Raquel, and this is my founder story.

Today marks FOUR years of my role as full-time CEO of Alpine Parrot 🎉 While I’ve told my story on quite a few podcasts and articles, I don’t know that...