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A surfer stands next to a surfboard in calm water, raising one arm in a celebratory gesture. She is wearing a blue hat, blue and gray rashguard, and is smiling.

Our bodies *can* do hard things, but they *do* do hard things, too 🏄🏽‍♀️

A couple of weeks ago, I went to a surf camp in Costa Rica, and it was one of the best weeks of my life! Now, if you’ve never really...
Community Q: Inventory storage!

Community Q: Inventory storage!

This might be silly, but where do all the pants go after they arrive from wherever they come from? Your back room/garage? :)  This isn’t a silly question at all!...
The Short End of a Long Stick - Q&A

The Short End of a Long Stick - Q&A

This is the conclusion of a multi-part post in which I’m pulling the curtain back to share a raw, behind-the-scenes look at one of the many ways in which small...
The Short End of a Long Stick - Part Two

The Short End of a Long Stick - Part Two

This is the second part of a multi-part post in which I’m pulling the curtain back to share a raw, behind-the-scenes look at one of the many ways in which...
The Short End of a Long Stick - Part One

The Short End of a Long Stick - Part One

There’s a lot to love about being an entrepreneur and small business owner: you can set your own schedule, prioritize your own tasks, work on the things that matter to...
Minimums in Production

Minimums in Production

In previous posts, I’ve talked a bit about minimums (particularly Minimum Order Quantities, or MOQs) - but today I’d like to examine them a bit more.  MOQs are like Batch...
Just another delay in the life of an apparel company

Just another delay in the life of an apparel company

Let’s spend a few weeks diving into the logistics of making apparel, hopefully providing some perspective on how intricate and - frankly slow - the process is, especially for smaller...
Alpine Parrot Turns Five

Alpine Parrot Turns Five

On June 19, 2019, I registered Alpine Parrot LLC in the State of California. At the time, I was just excited to start something new - I had started a...
Production timelines for the uninitiated

Production timelines for the uninitiated

Over the next few weeks, I’ll be sharing some insights into the logistics of making apparel, hopefully providing some perspective on how intricate and - frankly slow - the process...
Perfect is the enemy of the pretty darn great

Perfect is the enemy of the pretty darn great

I admit it: I’m a perfectionist. Few things please me as much as perfectly aligned corners or level pictures on the wall. (Or rather, few things annoy me more than...
The Power of Reviews

The Power of Reviews

Before I buy anything, I do my research. Especially if it’s online, I spend an exceptional amount of time reading reviews, both long-form and short. Knowing how others have engaged...
Accessibility is for everyone

Accessibility is for everyone

A couple of weeks ago, I sprained my wrist. How I did it is rather silly - in an attempt to avoid my reactive dog interacting with an off leash...