When things don’t always go as planned
Last week, I shared that my friend Kristine and I were embarking on a grand, 3 day, 30-mile adventure on the Ohlone Wilderness Trail between Livermore and Fremont, California. We...
First Backpacking Trip of 2024!
By the time you read this, I will have just returned from my first backpacking trip of the year 🎉 My backpacking bestie and I are taking on the Ohlone...
Can robots sew clothes?
Last week, I wrote about the true cost of apparel, and why good, high-quality outdoor apparel can be so expensive. It was already pretty long, but there was something I...
Why Does Outdoor Gear Cost So Much? A Peek Behind the Scenes
Let’s be honest: outdoor apparel is expensive. But does it have to be? Today we’re diving into the why behind the cost of outdoor apparel, and what to consider next...
Beyond the Size Chart: Tips for Feeling Your Best in Your Own Clothes
Now that we've explained how size charts are made and why it's okay that size charts are so inconsistent across brands, what can YOU do to find happiness when shopping? It...
Why aren't size charts the same across brands?
This is the second in a series of posts about the reality behind size charts: how they're created, why they're never the same, and what you - as a wearer...
How are size charts created?
Let's be honest: size charts are infuriating. Every brand is different, but why?
This is part one of a series on the reality behind size charts: how they're created, why they're never the same, and what you - as a wearer of clothing - can do about the gross disparity of sizing in apparel.
👋🏽 Hi! I’m Raquel, and this is my founder story.
Today marks FOUR years of my role as full-time CEO of Alpine Parrot 🎉 While I’ve told my story on quite a few podcasts and articles, I don’t know that...
2023 Recap: Ups, Downs, and All Arounds!
Happy New Year! 🎉 We hope you had a restful holiday, and that you’re preparing yourself for 2024! For Alpine Parrot, 2023 was like every other year: up, down, and...
Say Hello to Spring 2024
We teased it in our last State of the Apparel. We’ve been hinting about it on our social channels. And now, it’s finally here: our Spring 2024 lineup, featuring two new...
State of the Apparel: 2024 is Coming Soon!
Hi friends! Almost exactly one year ago, we shared our last ever State of the Pants. The launch of our Bristlecone Flannel meant that we were no longer strictly...
2023 Alpine Parrot Summer Meet Ups
Hi Friends! We’re super excited to share that our founder, Raquel Vélez, is going on a summer road trip and wants to meet up with members of the Alpine Parrot community! If...