The Gnarly Retail Cycle of Outdoor Apparel for Bigger Bodies: Part One
The outdoor industry has, to date, done a terrible job of catering to bigger bodies. It’s extremely disappointing when 68% of American women wear sizes 14+ but less than 20%...
Hate shopping in stores? You’re not alone.
Last year, I ran a series of roundtable discussions with members of the Alpine Parrot community to understand why there was such a massive disconnect between retailers (who seem to...
What does sustainability mean, anyway?
Last year, we celebrated Earth Day with the launch of our Discontinued Stock, where anyone can get past-season items for lower prices than current-season items. It was a huge hit,...
When things don’t always go as planned
Last week, I shared that my friend Kristine and I were embarking on a grand, 3 day, 30-mile adventure on the Ohlone Wilderness Trail between Livermore and Fremont, California. We...
First Backpacking Trip of 2024!
By the time you read this, I will have just returned from my first backpacking trip of the year 🎉 My backpacking bestie and I are taking on the Ohlone...
Can robots sew clothes?
Last week, I wrote about the true cost of apparel, and why good, high-quality outdoor apparel can be so expensive. It was already pretty long, but there was something I...
Why Does Outdoor Gear Cost So Much? A Peek Behind the Scenes
Let’s be honest: outdoor apparel is expensive. But does it have to be? Today we’re diving into the why behind the cost of outdoor apparel, and what to consider next...
Beyond the Size Chart: Tips for Feeling Your Best in Your Own Clothes
Now that we've explained how size charts are made and why it's okay that size charts are so inconsistent across brands, what can YOU do to find happiness when shopping? It...
Why aren't size charts the same across brands?
This is the second in a series of posts about the reality behind size charts: how they're created, why they're never the same, and what you - as a wearer...
How are size charts created?
Let's be honest: size charts are infuriating. Every brand is different, but why?
This is part one of a series on the reality behind size charts: how they're created, why they're never the same, and what you - as a wearer of clothing - can do about the gross disparity of sizing in apparel.
👋🏽 Hi! I’m Raquel, and this is my founder story.
Today marks FOUR years of my role as full-time CEO of Alpine Parrot 🎉 While I’ve told my story on quite a few podcasts and articles, I don’t know that...